brands_by_founderBrands by FounderList brands attributed to a founder (from Schema.org Organization markup). Useful for tracking serial DTC founders.
MCP SERVER
https://directory.boolsai.ai/mcpSUMMARY
Boolsai Directory is an indexed ecommerce site directory that provides vendor lookups, brand discovery by city, market, or founder, and stack intelligence. The MCP server exposes tools for querying the directory, including site dossiers, vendor usage, brand lists, stack comparisons, and bulk exports. Runtime verification confirmed 19 tools available via MCP discovery, though the catalog summary mentions 10 tools. The server is healthy and responds over streamable HTTP.
CAPABILITIES
Evidence-backed capability profile
TOOLS IN THIS MCP SERVER
brands_by_founderBrands by FounderList brands attributed to a founder (from Schema.org Organization markup). Useful for tracking serial DTC founders.
brands_in_cityBrands in CityList indexed brands that publish a physical address in a given city. Sourced from Schema.org Organization JSON-LD.
brands_in_marketBrands in MarketList indexed brands explicitly serving a country market (via hreflang). Country is a 2-letter ISO code, lowercase.
bulk_exportBulk ExportPaginated bulk export of indexed sites matching a filter. Returns up to 1000 rows per page in CSV or JSONL format with a cursor for continued pages. Use this when an agency needs an outbound prospect list (e.g. all sites using Klaviyo in the US) for CRM import. The full row count is also returned so you can size the export.
bulk_export_urlBulk Export URLReturns a streaming-export URL for the same filter as bulk_export. Useful when the agency wants to pull 50K rows in one shot via curl/HTTP pipe instead of paginating the MCP. The URL is public, no auth, returns NDJSON or CSV with HTTP chunked-transfer streaming. Use bulk_export when N<1000; use this for bigger exports.
compare_scansCompare ScansCompare two historical scans of the same URL to surface stack changes. Returns added/removed/changed vendors, account IDs, and inline-script signals between scan A and scan B. Use this for competitor watch — 'what did patagonia.com just deploy?'. If t1/t2 are omitted, compares oldest vs newest available scan.
compare_sitesCompare SitesSide-by-side stack comparison of 2-5 domains. Returns each site's vendors, account IDs, brand info, markets — and which signals are shared / unique per site. Good for 'compare X.com vs Y.com' or competitive teardowns.
directory_queryDirectory QueryUnified query against the Boolsai Directory. One tool to rule the other lookups. Pass any combination of: signal_type+signal_value, domain, market_country, archetype, founder, city. Returns matching sites + their key signals. Prefer this over the granular tools when you have multiple filter conditions to AND together.
domain_intelDomain IntelFree DNS/WHOIS enrichment for a single domain. Returns: email host (Google Workspace / Microsoft 365 / etc. — derived from MX records), DNS provider (Cloudflare / Route 53 / GoDaddy / etc.), CDN provider, registrar, domain age (registered/expires). High-signal outbound data — 'they use Google Workspace + Cloudflare DNS + registered with GoDaddy' tells you a lot about org size + sophistication. Results cached 24h. Free — uses Cloudflare DoH + public RDAP.
find_similar_by_stackFind Similar by StackFind sites with the most-similar vendor stack to a given domain using Jaccard similarity over the full vendor set (not just archetype labels). Returns the top N matches with similarity scores. Use this when stack_archetype labels are too coarse and you want 'show me 20 brands running an almost-identical stack to liquiddeath.com'. More accurate than similar_sites for niche stacks.
lookup_idLookup IDCross-reference any tenant-unique account ID across the index. Useful for 'who else shares this GTM container / Klaviyo company / Sentry org / Meta pixel ID?'. Signal types: gtm_container, ga4_measurement, ga_ua, klaviyo_company_id, meta_pixel_id, shopify_shopid, myshopify_slug, hotjar_id, intercom_app_id, hubspot_portal, klaviyo_subscriber, tiktok_pixel, stripe_pk_live, sentry_dsn_org, tealium_tenant, optimizely_project, mparticle_workspace, segment_writekey, abtasty_account, fullstory_org, pendo_account, intellimize_acct, webflow_site_id, dynamic_yield, wunderkind_site, elevar_id.
operator_clusterOperator ClusterFind every domain sharing a tenant-unique ID — the most powerful single signal in Boolsai. Given a Stripe pk_live key, Sentry DSN org, Klaviyo company_id, mParticle workspace, GTM container, GA4 measurement, Shopify shop_id, or other tenant ID, returns every domain we've seen using the SAME ID. This surfaces multi-brand operators, holding-company portfolios, sister brands sharing infrastructure, agency-managed clusters. No competitor (BuiltWith, Wappalyzer, etc.) can do this — they only see external hostnames, not the tenant-unique IDs leaked client-side. Use this when you want to discover the actual operator behind a brand, or expand a single brand into its full portfolio.
prospect_briefProspect BriefONE-CALL PROSPECT BRIEF for agency outbound — runs four sub-queries against the live indexed data: (1) full dossier of the prospect's stack, (2) sister brands sharing tenant IDs (operator cluster), (3) 3-5 similar-stack competitors, (4) structured 'pitch angles' calling out concrete gaps an agency could pitch on (missing consent, no SST, outdated vendors, broken Schema.org, multiple GTM installs). Saves a strategist 20 min of manual cross-referencing per prospect. Use this whenever the user asks 'tell me about prospect.com'.
similar_sitesSimilar SitesFind brands with similar stack archetypes to the given domain. Returns 'sites running similar tech' — useful for benchmarking, prospecting, competitor lookups.
site_dossierSite DossierFull intel dossier for a single domain: detected vendors grouped by category, account IDs (GTM, GA4, Klaviyo company_id, Shopify shop_id, Meta pixel, Sentry org, Tealium tenant, Stripe pk_live, etc.), brand identity (name, founder, city, employees, social handles), international markets, external host list, and likely operator-cluster siblings. Use for any 'what's running on X.com?' query.
sites_using_vendorSites Using VendorList indexed sites detected using a specific vendor (e.g. 'klaviyo', 'yotpo', 'elevar', 'gorgias', 'rebuy'). Vendor slug is lowercase, underscore-separated. Returns domain list with brand names where known.
stack_archetypeStack ArchetypeList brands matching a stack archetype. Valid slugs: headless-shopify, classic-shopify-dtc, server-side-tagged, personalisation-heavy, pixel-stacked, multi-region, woocommerce-stores, magento-stores, bnpl-enabled, headless-cms.
subdomain_mapSubdomain MapEvery subdomain of a given root domain we've ever scanned. Reveals storefront topology — where the checkout actually lives, regional storefronts, B2B portals, internal admin domains, asset CDNs. Output groups subdomains by their primary vendor where known. Use this to (a) find the right path to scan for an audit (sometimes the checkout is on us.checkout.brand.com not brand.com), (b) spot enterprise topology (multi-region Plus stores), (c) discover sister surfaces (community, ambassador, careers, etc).
summaryDirectory SummaryGlobal stats for the Boolsai directory: how many sites are indexed, signal types covered, top vendors, most-changed companies. Use at the start of a session to ground what's available.
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